The account deletion URL
Google Play requires
Paste your Play listing URL, your App Store URL, or your package name.
Nothing is sent anywhere or stored. The check runs on your input alone.
What Google actually requires
Google publishes a short, specific set of tests. Plenty of other rules get repeated as fact online. These are separated below, because a rule you cannot cite is a rule you cannot rely on.
Published by Google
Stated in Google's own policy pages. Each item links to the source.
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You need both an in-app deletion path and a web deletion resource. They are not alternatives — Google asks for both, because someone who already uninstalled the app cannot use the in-app path.
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The weblink must be functional — it loads without error.
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The link must be relevant in scope: the pathway to request deletion has to be on the page it points at.
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The deletion pathway must be easy to find on that page. If you reuse a privacy or retention policy, the deletion section needs to be linked directly.
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If something must happen first — cancelling a subscription, say — the page has to spell that out and offer a way to get help.
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Your privacy policy must state your data retention and deletion policy.
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Deleting the account has to delete the associated user data. Deactivating or freezing it does not qualify, and your processors have to be told to delete too.
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Sensible, but not published
We could not find these stated by Google for the deletion URL specifically. They reduce your risk of a rejection and cost nothing — but we are not going to tell you Google said it when we cannot show you where.
Apple asks for something different
Apple's requirement is about the app, not a URL, so no tool can check it for you. This is a checklist you confirm yourself.
Or have this page for real, in about two minutes
AppLander publishes your deletion page, your privacy policy, your terms and your support URL on your own subdomain — and keeps a version history so you can show what changed and when. The free plan covers one published app.