Built by a dev
who was tired of this
AppLander exists because submitting an app to the store shouldn't require building a website. Here's the story.
The moment it all started
Picture this: you've spent weeks building a beautiful app. The code is clean. The UI is polished. You're ready to submit to the App Store. You open App Store Connect, fill in the metadata, and then — three required URL fields stare back at you.
Privacy Policy URL. Support URL. Marketing URL. Plus Google wants an account deletion URL. And if you use AdMob, you need an app-ads.txt file at the root of a domain you don't have.
"I am a first time developer. Apple Connect indicates I need to add a mandatory Privacy Policy URL. I am not familiar with URL stuff so really have no idea what this involves. Does this mean I have to pay for my own website?"
— An actual post on Apple Developer Forums
The duct-tape era
So what do developers do? They duct-tape solutions together. A privacy policy from a free generator, hosted on GitHub Pages. A support email (just a Gmail address). A "landing page" that's actually a Notion page with a Notion watermark. An account deletion form on Google Forms.
Five tools. Five logins. Five things that can break. And when one breaks — say your GitHub Pages repo gets accidentally deleted — your app submission URL returns a 404, and Apple starts sending rejection emails.
Indie developers on forums say it all. One replied: "Maybe we are all just winging it and no one knows what they are doing." Another said they copied a large competitor's privacy policy and "hoped it was legal."
There had to be a better way
I looked at the market. Privacy policy generators exist — but they don't give you a landing page. Landing page builders exist — but they don't know about App Store requirements. Support tools exist — but Zendesk at $49/agent/month is absurd for a solo dev with 10 users.
Nobody had built the full stack. Nobody was thinking about mobile app developers as a distinct audience with distinct needs. So I built AppLander — in two weeks.
The goal was simple: a developer should go from "I just finished my app" to "all my URLs are live and I'm submitting to the store" in under 10 minutes. One dashboard. One domain. Everything handled. And I wanted to prove it could be built fast — because if the tool is about saving time, it should be built with that same urgency.
What AppLander is today
AppLander is a web presence platform built exclusively for mobile app developers. You get a landing page, privacy policy, terms of service, support center with ticketing, FAQ, account deletion page, changelog, status page, and app-ads.txt hosting — all from one dashboard.
It's built with Ruby on Rails (because I believe in boring, reliable technology). It's hosted on fast infrastructure with SSL everywhere. And it's designed by someone who has shipped apps and felt this pain firsthand — two weeks ago.
$0 to get started. $7/month unlocks everything. That's less than a single month of any alternative — and AppLander replaces all of them.
What we believe
These aren't corporate values plastered on a wall. These are the principles that shape every feature we build.
Ship, don't configure
Developers should be building apps, not wrestling with DNS records, SSL certificates, and legal document formatting. We handle the plumbing.
Opinionated defaults
We don't give you a blank canvas and say "design something." We give you a beautiful, compliant page out of the box. Customize later if you want.
Fair pricing
Free for your first app. $7/month for everything. No per-seat pricing. No enterprise gates on basic features. Indie devs aren't cash cows.
Privacy by default
Our analytics don't use cookies. We don't track users across sites. We generate privacy policies — we'd be hypocrites if we didn't practice what we preach.
Boring technology
Rails. PostgreSQL. Server-side rendering. No serverless spaghetti. No microservice maze. Your pages load fast and your URLs never break.
Built in public
Our changelog is public. Our roadmap is public. We talk about what we're building and why. If you have feedback, we're listening — really listening.
The journey so far
The problem hits — again
Submitting another app to the App Store and Google Play. Same pain: scrambling to set up a privacy policy, support page, and landing page just to fill in the required URL fields. This time, instead of duct-taping it together, the decision was made to fix it for good.
Research & build sprint
Two weeks. That was the timeline. Deep-dive into every competitor, every Reddit complaint, every privacy law. Simultaneously building with Rails 8 + JumpstartPro — landing page builder, legal document generator, support center, all taking shape at once.
Ship everything
Changelog, status pages, FAQ, account deletion, app-ads.txt, custom domains, multi-language support — feature after feature, day after day. No waiting for perfection. Ship it, test it, improve it.
Launch day
Two weeks from idea to live product. AppLander launches on Product Hunt. Free tier for everyone. Pro at $7/month. The goal: help indie developers stop wasting time on websites and get back to building apps.
How we think about building
We don't move fast and break things. We move deliberately and build things that last.
Convention over configuration
Inspired by Rails itself. Smart defaults beat infinite options. You can always customize later.
Mobile-app-first
Every question, every template, every page is designed for mobile app developers — not generic websites.
URLs are sacred
Once you publish a page, the URL should work forever. App Store submissions depend on it. We never break URLs.
Legal accuracy matters
Our legal templates are researched against actual law texts and regularly updated. We take the "generator" part seriously.
Want to join the journey?
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